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STUDY REVEALS WHAT “GREEN” MEANS TO HOME BUYERS

STUDY REVEALS WHAT “GREEN” MEANS TO HOME BUYERS
NAHB’s publishing arm, BuilderBooks, recently released What Green Means to Home Buyers: Perceptions and Preferences, a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community. The study examines consumers’ attitudes of various green features, concepts or terminologies, the resonance of those terms as potential marketing tools, and the likelihood that the home purchase decision may be influenced by any of these features or terms.

According to the study, the common words home buyers use to describe green homes include:
  • 32%: Efficient, Energy Efficient, Water Efficient, High Efficiency
  • 15%: Eco-friendly, Environmentally-friendly, Environmentally-responsible, Environmentally-safe, Environmentally-conscious
  • 8%: Solar, Solar Power, Solar Energy, Solar Panels
  • 4%: Lower Costs, Lower Utility Bills, Saves Money

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